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Here Google is providing direct and clear advice that if you want your videos to perform better in Google Search, then give that video its own dedicated landing page, with prominent placement on that page. It probably also makes sense to add the video title, description and even the transcript of the video on that page.

Google said “it’s fine to include the same video on both a dedicated page and its original page alongside other information, like a news article or a product detail page.” But you should also look for a way to place this video on its own dedicated page.

For the last four months, Google has been miscounting the mobile page experience data in the Google Search Console reports. This impacted both the performance report and the page experience report in Google Search Console. The issue persisted from June 29th through November 1st

HTTP errors bring down average response time – 4xx and 5xx errors can bring down the average in crawl stats.Blocking client and server errors can “increase” reported avg. response times – Blocking unimportant 4xx and 5xx errors can reveal the true average for your website in crawl stats report.Page load resource higher crawl rate on lower priority sites – A high percentage (%) of page resource load resource UA requests might indicate that refresh and discovery crawling isn’t a priority for Googlebot on a particular host.Blocking URLs in robots.txt doesn’t shift crawl budget – Googlebot doesn’t reallocate or shift crawling to another area of the website just because you block unimportant resources (unless Googlebot is already hitting your site’s serving limit (which usually happens on large websites)).

AI can create ads at scale and optimize ad creatives in mere moments. It can run A/B tests with hundreds of different words, all while writing actual ad copy and making adjustments based on data. The future for digital advertising is a lot less manual.

As an example, I wanted to see what the Google Sheet could do, so I decided to list a few keywords that are relevant to the marketing industry. Let’s say Foundation wanted to create definition content on topics like content marketing, editorial calendar, and digital marketing for a marketing blog. I simply add these keywords to the Google Sheet that Arielle Phoenix developed. And using an API connected to ChatGPT, it delivers the title, meta description, intro, outline and more: This was all developed in the matter of seconds. 

September 30, 2023.

we are collaborating on integrations with the following A/B testing providers (listed in alphabetical order): AB Tasty Optimizely VWO We will make our APIs publicly available so anyone can integrate their A/B testing tool with Google Analytics in the coming months.

We encourage all users to download their historical data from within the Optimize user interface before September 30, 2023.

Google recently added an extra “E” to the search quality standards of E-A-T to ensure content is helpful and relevant. The extra “E” stands for “experience” and precedes the original E-A-T concept – expertise, authoritativeness and trustworthiness. 

The Stanford Persuasive Technology Lab compiled 10 guidelines for building web credibility based on three-year research with over 4,500 participants. Make it easy to verify the accuracy of the information on your site. Show that there’s a real organization behind your site. Highlight the expertise in your organization and in the content and services you provide. Show that honest and trustworthy people stand behind your site. Make it easy to contact you. Design your site so it looks professional (or is appropriate for your purpose). Make your site easy to use – and useful. Update your site’s content often (at least show it’s been reviewed recently). Use restraint with any promotional content (e.g., ads, offers). Avoid errors of all types, no matter how small they seem. – Stanford Web Credibility Research If the above doesn’t scream, “Be a human, care about your users and your website experience,” I don’t know what does.

Experience is especially important in a digital world moving toward generative AI content